They've Never Tried It
Nov. 1, 2020Mahira: “Papa…there is a problem…there is already a restaurant [across the street]”…
Mansur: “Papa, it is the best restaurant for fifty miles in any direction. The President of France dines there.”
Papa: “Is the President of France able to order murgh masala, with cashew nuts and cardamom?…Is the President able to order tandoori goat, cooked the way Hassan cooks?...
Mansur: “Papa, the restaurant doesn’t serve those things because the people here don’t like to eat those things.”
Papa: “Because they don’t know. They have never tried. Now they shall.”
- From the film The Hundred-Foot Journey (2014)
How can I expect others to love something as I do, if they have never tasted it?
How can I expect others to know whether they will like an experience, if they have never participated?
How can I expect others (colleagues, customers and friends) to see things the way I do, if they have never stood in my shoes?
I can't.
We're all selling something, at least some of the time (a product/service, an idea, a perspective, or an opinion).
If other people try it, and they still don't like it, fine! That's up to them.
But if they never try it, because I'm too scared to offer, that's on me.