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Stephen Mayo | "Because Of Covid"

"Because Of Covid"

Jan. 3, 2021

When you don’t get the results you want, it’s useful to look for reasons why. 

We can lump most reasons into 2 categories: 

It's problematic when we mistake #2 for #1.

Over the past year, when things aren’t going well, Covid has been a frequently-cited reason, and understandably: the challenges are real, and it’s hard to argue against it.

But the danger is that we use Covid as a convenient rationale and miss a more addressable issue.


I’m having a lot of arguments with my family...

        ...because of Covid.


        ...because I’m not listening and communicating as well as I might.


My sales are down...

        ...because of Covid.


        ...because I'm still marketing to a pre-pandemic world.


Covid can be a category-1 or category-2 reason.  The key is recognizing which way you're using it.

Making clearer distinctions between category 1 and 2 reasons may be the difference between surviving the pandemic, and thriving in it (or at least coming out stronger than you went in).

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